Need to redefine essentials – Liquidity to fight Post Lockdown

We need to define what is essentials at both level professional as well as business

HOW TO REDEFINE ESSENTIALS AT PERSONAL LEVEL ?

1. Personal: We can sharply cut on discretionary spent like
   • Shopping from Mall
   • Visit restaurant /club 
   • Movie 
   • Luxury Products
   • Leisure Travel 

People can prefer to postpone shipping of clothes, home-cooked food, and save more money. Priority will be to spend more on boosting immunity, personal hygiene, fitness, nutrition food medical insurance preventive health care.

HOW TO REDEFINE ESSENTIALS AT BUSINESS LEVEL

2. Business:-

• Travel- style as well as the frequency of travel will undergo a change
• Meetings and conferences: webinar and video conferences will take the front seat
• Work from home will reduce overhead as well improve efficiency if strong to-do list is prepared followed by a robust system of monitoring 
• The result-oriented team will survive management will take harsh decision to go away with non-performers
• Find better substitute with cost without affecting and compromising quality 

The operational cost will increase 

1. Following standards operating protocol (SOP) for implementing social disturbing, hygiene and safety measures will increase the cost
2. The business will start working with much less capacity resulting in the heavy cost

WHY WOULD WE NEED TO INFUSE FUNDS MORE IN BUSINESS  ?

The business will need funds to sustain and cost of borrowed to sustain and cost of borrowed funds will further add to cost and will be a challenge to bear 

Infusion of equity will result in steep falling demand and will time to boost the economy.

Government spending will be the key driver to boost the economy. Expenditure on infrastructure and social welfare will increase the demand and revive the economy.

SURVIVAL WILL BE EASY WITH LIQUID FUNDS AVAILABLE.